1.2.2. Principal Characteristics:

Our mission has less than  250 words length because we wanted to be understood by all the kind of customers we will have. Our mission is Inspirational, because it focuses in bringing a new experience traveling around Colombia, the utitlity of the firm will not only be monetary for the company but also for the country.

The mission does not revealed the firm social responsability but as a goal we have giving work to people that are expert in the areas that our business will cover, which would make a decrease in the unemployment rate in Colombia, and making the less damage to the environment reflect the environmental responsability. It includes only 5 of the nine components: the customers which are the tourists, the products or services, the self concept reflect in showing something that other similar companies not show and concern to public image with the social and environmental responsability that our company has. Our mission is enduring.