INDEX

1. Develop vision and mission statements

   1.1. History

   1.2. Mission statement

    1.2.1. Evaluation matrix of mission statement

    1.2.2. Principal  characteristics of the mission

   1.3. Vision statement

    1.3.1. Evaluation matrix of vision statement

    1.3.2. Principal characteristics of the vision

2. Perform external audit

   2.1. Economic forces

   2.2. Social. cultural, demographic, and environmental forces

   2.3. Political, legal, and governmental forces 

   2.4. Technological force

   2.5.Competitive forces

   2.6. Competitive analysis: Porter's foce-forces model

   2.7. EFE

   2.8. CPM