The target market that we are going to manage is people, don’t matter the gender, between 18 to 24 and older people who is between 41 to 65 years, will be people living outside Colombia but also people from Colombia who wants to know more about different cities and other unknown things of the country, and also have contact with the nature. Besides our customers will have budgets bigger than 1’000.000 COP, who travel accompanied and who enjoy the rest tourism.