Lifestyles
Colombian society adopted a culture in which men occupy a dominant role within the household as breadwinner and disciplinarian and assume responsibility for maintaining family pride and position within the community. The role of machismo is an important characteristic of public life. Machismo is not synonymous with strict male dominance—it applies to the public personification of the male family head. With more women holding higher-paying jobs and occupying prominent positions in society, the role of machismo is now less dominant in urban centers but is still evident in rural regions.
In the actuality exist 5 tendencies of colombian consumers:
1.Super moms: between work and home
Although it is assumed, by both men and women themselves, that the women is primarily responsible for the activities to maintain the running of the home and child care , is increasingly accepted that women go out to work and be mothers, and also begin to see a growing minority of men participating in household activities like cooking , washing dishes, organizing the house .
2. Independence
Currently, 9.2 percent of Colombians live alone. Is an important trend, because in general, Colombians are more family-oriented. However, in the last 13 years has increased the number of single-person households, has nearly quintupled
3.Health care, thinking about nutrition
34.6 Colombians are concerned about their health, understanding the concept as caring their mind and soul. It is a constant search for balance , wellness and healthy environments.
Is also interested in having the physical spaces healthy : a clean house , suitable furniture, not to smoke in them and comfortable furniture.
4.Open minds
Colombian consumer has become more open to new ideas and trends. Are willing to try, to risk, to know.
it is a buyer who does not marry a brand, a warehouse, a destination with a routine. On the contrary, they are looking products and different experiences, so it is willing to hear offers.
5.Quality
85 percent of Colombians, when they are buying, are interested primarily if the product or service they are willing to buy have a good quality, more than any other value as may be their origin, brand or price.
Today, customers are not seduced by the availability of a product or by tradition or history of brands. The reasons have to do more with how well is done, its strength, its presentation, its quality.