The study presented by Raddar in 2015 shows that consumption has slowed as expected due to factors such as the devaluation , the increase in energy prices , adjustments in rents and the increase in staple foods such as potatoes and rice .

Companies in face of the new reality must seize segments with more purchasing capabilities and focused creating custom product-services that generate in the buyer 's sense of wellbeing.

 

The major expenses of the Colombians are their living pace (24 percent ), food (22 percent ) and transport ( 12 percent).

The spend of the Colombian when they traveled according to Portafolio’s newspaper are Accommodation which is the biggest tourist spending with an average of 44,979 pesos, followed by transportation to and from the destination with 32,275 pesos. Thirdly ' other travel related expenses ' ( 26,920 pesos) , fourth ' food and drink ' ( 25,038 pesos) and in fifth position ' cultural and recreational services ' ( 13,706 pesos).