Corporate social responsibility is: “essentially a commitment acquired by large, medium and small companies that have both commercial and economic purposes.”

 

This commitment looks for the improvement of the social environment. Some important factors in social responsibility are the business competitiveness and productivity.  

 

In travel agencies, the topic of social responsibility does not lie only in the internal and external policies of the company, as promoters of various jobs around the world to increase tourism and international gastronomy, falls mainly on: “the way they contribute to sustainable development, considering the expectations of the interest groups, adjusted to the legal framework and internalized in the organizational culture."

 

In Colombia, a study made by the Universidad de Antioquia shows that: “less than 45% of the tourism agencies know the risks that their clients may suffer during traveling.” This must be resolved with the implementation of new strategies of knowledge about risks.