1. In first place, the accessibility and easy entry to the organization’s web page will make it more attractive to potential clients, it would invite them to explore the new possibilities of alternative traveling such as ecotourism.

This is intended to increase the amount of visitors to the web page and this will also give an increase in clients. The added value that is given in this part of the process is "progressive increase according to the ease and attractiveness of the web page."

2.Secondly, the client’s profile elaboration makes the agency be able to know his/hers preferences, in addition with the personal information, the agency will be prepare for eventual changes taking into account national and international laws, client services, etc.

Providing the client with this opportunity of sharing his/her preferences, this aid to the value of the company to increase with regard to improvements in customer service and to be maintained in the "top of mind" of the ecotourism industry.  

3.Taking into account the amount of money that the customer is willing to pay for the destination, the additional value of the organization at this point is generated in the implementation of the comparison of: number of products offered vs. quality of products offered.

The quality of the most expensive might differ in one or more ways from the lower cost ones, but the quality of client service cant change at all in order to maintain the clients loyalty.

4. The feedback clients/customers provide allows the company to improve in all aspects, in both of service and of competition the feedback must be borne in mind as a process in which the unification of constructive criticism will make the company improve.

The feedback from employees and workers looks as the main goal to keep the company in the top of the competitiveness sector, it allows the company to find the strengths and weaknesses that customers do not found as external public and thus be able to make the respective changes.

The value at this point of the chain, is given thanks to the active participation of the external (customers and consumers) and internal (workers, suppliers, administrative and services) audiences, that together help the company to improve in the different aspects so that it can stay in the competition and thus be the first choice at the time of travel.