Broad in scope is reflected in our vission because we aspire to be the leaders of alternative tourism in Colombia, Our vision is of 250 words length because we wanted to be precise. The vision statement it’s not Inspirational, however one of the purposes is to change the bad image of our country.

Although in the vision statement it is not contemplated the utility of the firm services, our purpose is to promote the hidden beauty of our country, it does not revealed the firm social responsible but we are focused on showing the hidden beauty of our country which leads to boost the tourism of the nation, which means more royalties for the country. When in the vision describes us as an alternative tourism, it is refer to the contact the tourist will have with nature, so it forces us to be social responsible with the environment. In the vision statement has only 3 components of the service, the customer and the market; it lack of the other components: employees, technology, concern of survival/growth/profits, concern for public image. Despite the reconciliatory is not expressed in the vision statement, it is associated with our service because of the relationship of the firm, the clients and the environment as an alternative tourism organization.