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Number of special-interest groups

  • Political, governmental and legal forces: represents opportunities or threats to the organizations. Changes in the tourism Colombian law can affect our business so the laws, represents how can we plan, implement our strategies and resource management in order to take our firm to success. Our organization also is influenced by the Ministry of Commerce, Industry and Tourism because this department is in charge in the tourism area which we are part of.
  •  Economic forces: The dollar movement rate affects our firms in terms of costs represented for our clients and for ourselves, when interest rates get high, the income and the demand for some services falls. Those aspects, affect directly the demand of our consumers.
 
 
 
 
 
 

Bibliography:

Trujillo, H. (s.f). ¿Qué tan importante es el cliente?. Imagenoprtica.com. Recovered on 13 of February of 2016 from http://www.imagenoptica.com.mx/pdf/revista30/cliente.htm

 

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